At A & W Food Services of Canada Inc. (“A&W”) we are committed to protecting your privacy, and support a general policy of openness about how we collect, use and disclose your personal information.
Personal information shall include but is not limited to: (1) contact information such as name, residential address, postal code, e-mail address and non-business telephone number; (2) proof of identity such as a signature; (3) financial, and billing information such as a credit card number and expiration date; (4) demographic information such as age, gender, education and occupation; (5) publicity information such as personal photographs; and (6) usernames and passwords linked to your A&W digital coupon account.
Collection and Use of Employee Candidate Personal Information
A&W collects personal information from employee candidates in connection with the administration of its employment applications and hiring program. Personal information collected from an employee candidate may include: name, residential address, non-business telephone number, email address, signature, educational background, previous employment information, citizenship status, and age.
Collection and Use of Guest Information
A&W collects personal information when you contact A&W directly to make inquiries or to provide feedback with respect to A&W restaurants or A&W products, services or events. Personal information collected from you may include your name, email address, non-business telephone number, city of residence, the A&W restaurant visited, and the date and time of your visit to the A&W restaurant. A&W uses this information to contact you regarding the inquiry or feedback submitted. We may also retain this information to assist guests in the future and to improve our guest service, product and service offerings, and events.
The A&W Gift Card
If you wish to purchase an A&W Gift Card (the “Gift Card”) online, you may create an account at https://www.buyatab.com/custom/aw/index.html. You will be required to submit personal information including your name, address, shipping address, telephone number, credit card number and expiration date.
If you have a Gift Card and wish to re-load your Gift Card online, you will be required to submit personal information including your name, residential address, billing address, email address, non-business telephone number, credit card number and expiration date.
Email and other communications
From time to time, we may collect certain personal information such as first and last name and email address to send you emails about A&W products and services. If you provide us with your email address, we may also use your email address to display tailored advertisements on social media and other websites. You can opt-out of receiving these communications by following the unsubscribe instructions in any of our emails.
A&W collects personal information when you create an account for A&W digital coupons at www.awcoupon.ca. To create an account for A&W digital coupons your personal information such as your name, email address, postal code, and password may be collected. We use this information to administer and provide the A&W digital coupon account and services.
If you create an account for digital coupons you may refer a friend to receive A&W digital coupons by providing valid email addresses to A&W of persons with whom you have an existing personal or family relationship and who have reached the age of majority in their province of residence. You must obtain consent from each such referred person before providing his or her email address to A&W, and by submitting any such email address, you certify that you have obtained such consent and that you have an existing personal or family relationship with the referred person(s). A&W will send an email to each referred person on your behalf (including your name) inviting him or her to create an account for A&W digital coupons and, if applicable, including a special promotional offer. You can opt out of receiving digital coupons and related communications by logging into your account and unchecking a box or by following the unsubscribe instructions in any of our emails.
If you enter an A&W sponsored contest, personal information may be collected for the purposes of contest administration such as name, birth date, residential address, non-business telephone number, and email address. Personal information may also be collected for promotional and publicity purposes related to the contest such as name, city and/or province of residence, likeness, voice, non-sensitive biographical information, and photographs.
Collection and Use of Prospective Franchisee Information
A&W collects and uses personal information in order to assist it in selecting franchisee candidates. Personal information collected from prospective franchisees includes, but is not limited to: name, residential address, residential telephone number, residential facsimile number (optional), email address, date of birth (optional), educational background, occupation, previous employment, education, and financial information such as the amount of unencumbered cash available for investment and approximate personal net worth. We use this information for the purpose of processing and responding to franchisee applications.
Collection and Use of Website & WiFi-Related Information
In general, you can visit our websites without telling us who you are or submitting any personal information. However, we collect the IP (Internet protocol) addresses of all visitors to our websites and other related information such as page requests, browser type, operating system and average time spent on our websites. We use this information to help us understand our website activity, and to monitor and improve our websites.
Our websites use a technology called “cookies”. A cookie is a tiny element of data that our websites can send to your browser, which may then be stored on your hard drive so we can recognize you when you return.
Some cookies are required to allow you to access and use our websites. For example, cookies may be used to remember your log-in information if you have an account or to set your language preferences. Other cookies may help us to analyze traffic on the website such as for example, to show interactions by users, which pages are not often used or which pages users tend to visit.
You may set your Web browser to notify you when you receive a cookie or to not accept certain cookies. However, if you decide not to accept cookies from our websites, you may not be able to take advantage of all of the features of our websites. For more details on how to opt-out of the use of certain cookies, see the opt-out section below.
Tracer Tags & Web Beacons
Our websites may also use a technology called “tracer tags” or “Web Beacons”. This technology allows us to understand which pages you visit on our websites. These tracer tags are used to help us optimize and tailor our website for you and other future visitors to our websites.
We may collect information about mobile devices that connect to the WiFi offered in A&W restaurants. This information may include media access control (“MAC”) address, device type, device name, operating system, geolocation information, the date and time of usage, how much data was used and information transmitted by devices when attempting to access or download data or content (such as hostnames, protocols, port numbers and IP addresses). The information collected from your device will be used to connect you to the WiFi, better understand our guests, and improve our products and services.
Before you connect to the WiFi services, if your mobile device WiFi is turned on, we may also collect your MAC address and the date and time. We use this information for the purpose of sending a signal to your device indicating that the WiFi services are available and to improve our products and services.
You can opt-out of this collection of information here or by turning off your device’s WiFi.
When We Disclose Your Personal Information
Except with your consent, we will not sell, license, trade or rent your personal information to or with others.
We may share personal information with third parties engaged to assist us in providing services to you or to carry out one or more of the purposes described above. These service providers are prohibited from using your personal information for any purpose other than to provide this assistance and are required to protect personal information collected by them on behalf of A&W or disclosed to them by A&W. For additional information on the manner in which our service providers treat your personal information, contact us as set out below.
A&W reserves the right to disclose personal information to a third party if a law, regulation, search warrant, subpoena or court order legally requires or authorizes us to do so.
A&W also reserves the right to disclose and/or transfer personal information to a third party in the event of a proposed or actual purchase, sale (including a liquidation, realization, foreclosure or repossession), lease, merger, amalgamation or any other type of acquisition, disposal, transfer, conveyance or financing of all or any portion of or of any A&W of the business or assets or shares of A&W or a division thereof in order for you to continue to receive the same products and services from the third party.
Knowledge and Consent
The form of consent that we seek, including whether it is express or implied, will largely depend on the sensitivity of the personal information and the reasonable expectations of the individual in the circumstances.
We will not, as a condition of the supply of a product or service, require you to consent to the collection, use or disclosure of information beyond that required to fulfill the explicitly specified and legitimate purposes for which the information is being provided.
Opt – Out
You have the option to opt out of receiving communications from A&W by using the unsubscribe mechanism at the bottom of our email communications or by contacting our Privacy Officer using the contact information provided below.
As noted above, you may opt out of the collection of information relating to your mobile device when you are in A&W restaurants by turning off device’s WiFi. If you wish to reject or remove cookies, you must select the appropriate settings in your browser to reject or remove cookies before the cookie is set.
How We Protect Your Personal Information
A&W makes commercially reasonable efforts to ensure that personal information in our custody or control is protected against loss, theft and unauthorized access, use, modification and disclosure. This protection applies in relation to information stored in both electronic and hard copy form. Access to your personal information is restricted to selected employees or representatives. In addition, A&W employs generally accepted information security techniques, such as firewalls, and access control procedures, to protect personal information against loss and unauthorized access, use, modification and disclosure.
Links to Third Party Sites
Retention and Storage of Your Personal Information
A&W retains your personal information for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws.
Access to Personal Information
You have the right to access, update, and correct inaccuracies in your personal information in our custody and control, subject to certain exceptions prescribed by law. You may request access, updating and corrections of inaccuracies in your personal information by emailing or writing to us at the contact information set out below. We may request certain personal information for the purposes of verifying the identity of the individual seeking access to their personal information records.